Practical thinking for people building something for the first time.
Enthusiasm is free and infinite. Evidence is neither — which is exactly why it should decide what you build next. The three questions that matter, what early evidence actually looks like, and why either answer is a win.
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Most MVPs are not minimum, not viable and not products. A sharper definition — and what to cut, what never to cut.
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Nobody loses a year to one bad decision. They lose it to fifty reasonable weeks of comfortable work.
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Funding is not a milestone, it is fuel. What investors are actually buying at pre-seed — and the market-size trap.
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Four models, four different jobs. How to choose honestly — and the uncomfortable part nobody says out loud.
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